Digital Manager - Auckland, New Zealand - 1489 Viatris Limited
Description
At VIATRIS, we see healthcare not as it is but as it should be.We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
The Digital Manager - NZ role within the ANZ Business Excellence function will drive the development and execution of the digital marketing strategy in collaboration with the Centre of Excellence (COE) and local/ global commercial stakeholders.
You will be working closely with the Digital and Customer Experience Lead ANZ, Digital team, local brand teams, sales, legal and medical to execute digital projects as part of an omni-channel strategy, to drive access to medicines and therapeutic education in the New Zealand marketplace.
You will provide thought leadership on how to engage customers by developing optimized user experiences across the digital channels (website, webinars, email, etc.).
Reporting to the Digital and Customer Experience Lead and Head of Marketing – NZ, the key responsibilities for this role include:Develop, implement, track and optimize our digital marketing campaigns across all digital channels as part of an integrated digital ecosystem;
Execute all digital promotional campaigns in accordance with industry regulations and compliance;
Measure, and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), communicating regularly to relevant senior stakeholders as well as marketing;
Identifying trends and insights to optimize campaigns and performance marketing;
Champion digital solutions, partnerships, and consistent customer experiences;
The minimum qualification, experience and skill requirements for this role are:
Minimum of bachelor's degree in Marketing, Digital, Business or Communications;
7-10 years' experience in Digital Marketing;
Preference for 2-5 years experience working with full-service agency and end-to-end digital campaign management;
Demonstratable experience with; leading and managing SEO/SEM, Marketing, Database acquisition, e-mail marketing, social media and other digital channels;
Advanced knowledge of Microsoft 365 Office suite and web analytics tools;
Excellent communication and organisational skills with a strong ability to lead and influence others;
Must be eligible to work in New Zealand (New Zealand Citizen or appropriate Visa holder)
Position Title:
Digital Manager
Location:
Head Office, Auckland
Employment:
Fixed Term, 12 months (Parental Leave backfill)
A
t Viatris, we offer
competitive
salar
ies
, benefits
and
an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
About Us
Viatris is a global healthcare company formed in 2020 through the combination of Mylan and Upjohn, a legacy division of Pfizer.
By integrating the strengths of these two companies, including our global workforce, we aim to deliver increased access to affordable, quality medicines for patients worldwide, regardless of geography or circumstance.
We believe in healthcare as it should be – empowering people worldwide to live healthier at every stage of life.
Because of our unwavering belief that better access leads to better health, we leverage our best-in-class manufacturing and scientific expertise and proven commercial capabilities to bring quality medicines to patients when and where they need them.
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