Growth Specialist - Auckland City, New Zealand - Serato Limited

Serato Limited

Verified Company

Auckland City, New Zealand

1 week ago

Posted by:

Jack Simmons

beBee Recruiter

Description

About Serato
Serato is one of the world leaders in audio software for professional DJs and musicians.

World-renowned artists such as Fatboy Slim, A-Trak, Snoop Dogg, and DJ Snake love our products and perform with them on a regular basis.

A homegrown NZ company with a global brand and following, Serato has a 20+ year history in innovating and pushing the boundaries in the music industry, developing a strong following from its worldwide customer base.

We aim to find people who want to work in a music-loving culture and who have a passion for delivering best-in-class experiences for our prospects and customers.

Summary

Responsibilities

Manage Serato's marketing automation platforms, in collaboration with Web, Product and Data teams.
Collaborate on projects with Product Marketing, UX, Product and Web to onboard, engage and retain users.
Provide assistance to the Growth team in a/b experiments to improve KPIs and drive learnings for the business.
Provide operational support to Growth Marketer and Head of Growth & E-Commerce on Serato's advertising campaigns, by working alongside the Growth, Marketing, UX and Product teams and external agencies to implement Serato's paid search, SEO and content strategies.
Report on campaign and initiative effectiveness. Work with the Data team to ensure marketing campaign activity is tracked effectively.

Key Skills and Experience

Proven Digital Marketing Coordinator/Specialist/Lead (or comparable) experience.
Understanding of using profile and behavioural data to create segmentation for subsequent targeting and personalisation of campaigns and activity is needed.
Comfortable using data and research to derive results and insights from key activities to draw conclusions about performance.
Practical experience with with SEO and paid media, including familiarity with Google and Meta tools to run paid media campaigns, is a bonus
Experience with managing content through content management systems is also a plus.
Working well in a team environment is key, as are clear communication skills.

If you love technology and music and you want to work at a globally-recognised company with a great culture, this could be the role for you.