Digital & Conversion Specialist - Auckland City, New Zealand - THL

THL
THL
Verified Company
Auckland City, New Zealand

1 week ago

Jack Simmons

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Jack Simmons

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Description

DIGITAL & CONVERSION SPECIALIST - GROUP
There are many things to love about this role:

  • At
    _thl_ we are passionate about inspiring and enabling unforgettable journeys. The marketing team's role in this is to deliver compelling content, storytelling and incredible offers to our customers that engage them with our products and services.
  • You'll join a purposedriven global team that is building the best travel company for the world. We are transforming our business and reshaping our workforce for the new future of travel.
  • We respect that our crew have personal, professional, and family commitments, and we want to help. Our approach to structured flexibility is designed to facilitate flexibility in your work arrangements to help you achieve your goals.
  • You'll be a part of the
    _thl _global RV travel system the largest motorhome and campervan rental network in the world with operations in five continents. As an employee at
    _thl _you'll have access to travel perks galore the world over.

ABOUT YOU

  • You're someone that enjoys travel and can see themselves becoming passionate about travel products.
  • To succeed in this role, strong project management skills are critical along with your ability to organise and prioritise work daily. Your topnotch communication and relationship management skills will see you confidently work cross functionally. We want a true self starter, with high energy levels and someone who thrives with tight timelines and workloads.
  • You will have proven experience (~35 years) as a Digital Marketing specialist or similar role, holding indepth knowledge of digital marketing channels, tools, and platforms. Proficiency in Google Analytics, SEO tools, social media management platforms, and marketing automation tools.
  • Strong analytical skills with the ability to interpret data and make datadriven decisions across our digital marketing budgets.
  • You'll have a strong understand of SEM, SEO & retail marketplaces alongside web/social traffic, engagement & conversion metrics. Proficiency in marketing automation tools, analytics platforms, and Microsoft Office suite. You have a healthy obsession for platform developments and how tech/ AI can improve marketing processes and improve our guest interactions with our brands.
  • Teamwork will always be your first thought and working with others must make you happier than a seagull with a hot chip.
  • You are a resident or citizen of New Zealand or Australia or hold an appropriate visa that enables you to live and work in New Zealand or Australia. This role is primarily office based in either Auckland, NZ or Brisbane, AU with flexible working hours available.

CORE RESPONSIBILITIES

Digital Strategy Development:


  • Develop and execute a comprehensive digital marketing strategy aligned with business goals.
  • Identify key performance indicators (KPIs) and metrics to measure the success of digital initiatives
  • Be confident with utilising and managing external agency partners to drive direct channel revenue outcomes. Work collaboratively with internal teams to ensure cohesive and integrated digital marketing approach.
  • Manage digital marketing budgets effectively, allocating resources based on campaign goals and performance expectations.
  • Drive the testing program in partnership with the digital channel owners, optimising key conversion paths.
  • Create, monitor and report on experiments, collaborating directly with engineering teams to deliver integrated and impactful tests.
  • Deliver value by analysing funnel data to optimise the customer experience and improve key kpis across all digital channels
  • Provide education on testing methodologies & tools to evangelise its use across the business
  • Develop and support measurement/optimisation tools to enable insightful reporting, benchmarking and optimisation

Search Engine Optimization (SEO)

  • In collaboration with our agency partners conduct keyword research and analysis to optimize website content for search engines.
  • Implement onpage and offpage SEO strategies to improve organic search rankings
  • Be able to measure the impact of SEO investment on overall direct revenue
  • Understand and champion an omni channel activation approach that enhances our overall brand visibility across search.

Social Media Management:


  • Develop and execute social media strategies to enhance brand awareness and engagement.
  • Manage social media accounts, create compelling content, and monitor social media trends.

Analytics and Reporting:


  • Monitor and analyse digital marketing performance using analytics tools available. (SA360, Meta Business manager etc)
  • Provide regular reports and insights to key stakeholders, highlighting successes and areas for improvement.

Market Trends and Innovation:


  • Stay informed about industry trends, emerging technologies, and best practices in marketing.
  • Proactively identify and recommend innovative marketing strategies to stay ahead
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